Vaughan-based builder plans further growth in Ontario and the US
Empire Communities has announced a company rebranding. In a news release, the company says that over the past 20 years, Empire has built more than 10,000 single family and high-rise homes across Southwestern Ontario and the GTA.
“Empire is now one of the top builders of master-planned communities in the province, and the largest ENERGY STAR® builder in Southwestern Ontario,” the news release says. “The company has received over 90 awards for outstanding service and achievement, including the Green Builder of the Year Award from both the Hamilton-Halton Home Builders’ Association (HHHBA), Waterloo Region Home Builders’ Association, EnerQuality and the Building Industry and Land Development (BILD) Association.
“Empire has grown from a small, single-project property developer to become one of Canada’s largest homebuilders,” says Daniel Guizzetti, co-founder, CEO and president. “By revitalizing our brand we’re commemorating our legacy of building inspiring homes and neighbourhoods of enduring value. But we’re also sharpening our focus on our continued growth, and building on what we’ve always delivered – confidence, trust and optimism in the home buying experience.”
With its rebranding, Empire has announced that it is currently expanding into the United States, specifically Texas.
Meanwhile, the community builder plans to continue its growth in Ontario with the possession of enough land to accommodate 20,000 new single family and high-rise homes.
The 20-year milestone and recent expansion of Empire have been catalysts for the company rebranding.
“This rebranding process gave us the opportunity to pause and look at what Empire has accomplished – the ‘What’ and the ‘Why’ of our work,” says Paul A. Golini Jr., co-founder and executive vice-president, industry relations. “We love what we do and that’s seeing how a small neighbourhood or community can grow just from an idea.”
“We are a land developer and a homebuilder that creates single family detached homes and high-rise condos. We were one of the first in the industry to practice all three disciplines,” says andrew Guizzetti, co-founder, CFO and executive vice-president. “And as we move ahead into the next 20 years, we will reflect on our history, build on our solid reputation as a company that instills confidence and trust, and continue our commitment to creating sustainable communities and homes that make luxury living more affordable for everyone.:
The renewed look and feel is the product of a year of brand strategy and design work led by Toronto branding agency Distility. “This was a rare rebranding process – tremendously collaborative,” says Distility CEO Axle Davids. “The new brand was co-created by customers, a cross-section of Empire team members and the founders. They all helped make it the very best it can be,” he said
graphic designer Carmen Dunjko, founder of Pod 10 Art + Design, worked with Distility on the rebranding. Dunjko has worked with The National Ballet of Canada, The City of Toronto, Club Monaco, Random House and Holt Renfrew, among others.
Andrew Guido, Empire’s executive vice-president, corporate development, spearheaded the rebranding effort. “The new brand features confident colours and a crisp, friendly tone of voice. The ‘Crown E’ in our logo is the perfect symbol respecting our past yet representing our future, along with the inspiration we bring to our work,” said Guido. “Our new brand also includes a simplified way of naming industry-leading offers like the Empire Heroes and Empire Easy Buy programs. Most importantly, it’s all driven by a clean new design system, which will let us efficiently scale our brand as we grow – at home and in new markets.”