Lawrie Insurance Group announces complete rebrand and new website

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Ontario Construction Report staff writer

Insurance broker Lawrie Insurance Group (LIG), headquartered in Hamilton,  says it has initiated a complete rebranding and launched a new website.

LIG was established in 1982 as Dan Lawrie Insurance Brokers with five staff members providing personal and commercial insurance services. Today, the company has a staff of more than 100 specializing in commercial and personal insurance, employee benefits, life and living benefits and group retirement solutions.

“As the company has evolved into its next stages, its name has officially changed to Lawrie Insurance Group to showcase the broad scope of its current insurance offerings,” the company said in a statement last Thursday. “The rebranding includes a complete redesign of the company’s website, logo, graphics and templates. The company’s updated branding and website are a reflection of its new name and enhanced solutions.”

“This is just one of the many steps we are taking to continue to build on our deep and trusted relationship with our clients. The company has undergone a number of important changes over the past few years, and this rebranding and new website are some of the next steps in our evolution,” said founder and chairman Dan Lawrie.

“The new website offers a warm and engaging design and easy-to-use navigation optimized perfectly for either desktop, mobile or tablet use,” the statement says. “Access to essential information regarding industries, commercial insurance, employee benefits, and personal insurance is quickly found from the main navigation. The website also boasts an insights and resource page and answers to frequently asked questions, amongst other helpful content.”

“As we build on the past to create a bright future, our new identity represents positive change and growth,” the LIG statement says. The website is at www.lawriegroup.com.

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